I see the linked story says these things won't cost any more than "current units." Just how much does a 37-inch tire go for, anyhow?
__________________
1993 E350 SMB, 15M, 84k miles - a cheap date
2006 Toyota Prius because we like clean air
2002 Honda Odyssey - can haul lots of stuff
1972 Mercedes 350SL with 4.5l V-8, just because
Wag more, Bark less, Play well with others.
I think your adjustibility is zero on that. At best they would come out with a softer and harder version, but I don't see how adjustiblity would be accomplished once the compound is selected.
I wonder what happens when one does fail- not puncture, but over time.
I also wonder what the tread life is overall... a 1,000,000 mile tire and I might give up the ability to air down on my SMB.