Amateur radio licenses are pretty easy to get these days, and you can run high power legally and generally use higher-quality gear. The 2 meter band, the most popular one for mobile work, is also a high enough frequency to allow for efficient antennas in practical sizes. (A quarter-wave CB whip is 8.5 feet long, on 2 meters it's under 2 feet.) Areas with repeater coverage can give you much longer range than CB allows.
Ultimately, though, it depends a bit on who you want to talk to. It might be worthwhile having a CB if you drive on active logging roads (which often have a CB channel posted), or regularly caravan with people who are CB-equipped.
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N8SRE
1990 E-250 Sportsmobile w/ penthouse top, converted when new by SMB Texas.
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