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02-06-2011, 10:37 PM
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#1
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Senior Member
Join Date: Apr 2007
Location: Parker, CO
Posts: 7,644
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Superbowl Ad - BMW Diesel
What did you think of the "Dirty Diesel" BMW ad?
My wife said, "ooh, quiet?" Somehow I missed that comment the first two times around, I was busy being offended at them misrepresenting the pollution and function of other diesels. Ah well.
__________________
it was good to be back
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02-06-2011, 10:43 PM
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#2
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Site Team
Join Date: May 2007
Location: Southern New Mexico
Posts: 10,179
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Re: Superbowl Ad - BMW Diesel
Probably co-sponsored by CARB. Nothing like completely misleading the public.
The VW (Darth) commercial was my favorite.
Herb
__________________
SMB-less as of 02/04/2012. Our savings account is richer, but our adventures are poorer.
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02-07-2011, 06:52 AM
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#3
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Senior Member
Join Date: May 2009
Posts: 1,837
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Re: Superbowl Ad - BMW Diesel
Quote:
Originally Posted by jage
What did you think of the "Dirty Diesel" BMW ad?
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Love that wagon
When i got sober in 1994, i bought a $400 diesel volvo wagon
one quart of oil with each tank
anything other than a slow crawl start produced a massive cloud
was fun when people would flash headlights or honk behind me
i would just floor it
carried me and 5-8 other guys trying to get sober to meetings and back
for two years
never broke down once
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02-07-2011, 08:02 AM
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#4
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Senior Member
Join Date: Apr 2007
Location: Pasadena, CA
Posts: 785
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Re: Superbowl Ad - BMW Diesel
Sure, it was an exaggeration of (very) old stereotypes, but that is a very typical ad tactic. And not entirely misleading either. Old diesels were noisy and polluting.
That such a dated and misleading stereotype even needs to be overcome in the US is the odd part.
Europe figured this out decades ago. Boost the diesel share of the vehicle fleet and you get improved fuel economy and performance, with minimal or no incremental cost. The economics work. But Americans have been slow adopters, hindered somewhat by EPA emissions standards.
Good news if BMW/VW can lead a change in that trend.
R
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2006 SMB 4x4, EB-51, 6.0psd
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02-07-2011, 08:40 AM
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#5
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Senior Member
Join Date: Jan 2010
Location: PNW WA
Posts: 618
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Re: Superbowl Ad - BMW Diesel
Don't forget Audi there A3 has diesel and has been out for awhile.
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02-07-2011, 09:27 AM
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#6
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Site Team
Join Date: May 2007
Location: Southern New Mexico
Posts: 10,179
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Re: Superbowl Ad - BMW Diesel
Have a friend with a Mercedes BlueTEC diesel. It's NICE.
In addition to my diesel SMB, I have an '05 VW Passat with the 2.0L turbo diesel. Obviously I'm a big fan of diesels, given that two of my three vehicles are diesel powered. My biggest complaint is how much more complicated they are than they used to be. Sames holds true for gas engines, but I think gas engines are more mature in their emissions-control technology, and that aspect is correspondingly more reliable than the emissions-control technology on diesels.
Herb
__________________
SMB-less as of 02/04/2012. Our savings account is richer, but our adventures are poorer.
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02-07-2011, 10:09 AM
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#7
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Senior Member
Join Date: Apr 2010
Location: Preston, ID
Posts: 1,213
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Re: Superbowl Ad - BMW Diesel
The Europeans really want to sell their diesels here, but I wonder if they'll ever catch on. Diesel fuel is expensive: $3.50/gal here today. If you want gas mileage buy a Prius--we've had three and love them.
I love my diesel SMB, but we all have to admit that the super high tech diesels just aren't that reliable. My dad had a Jeep CRD. Very neat rig: 295 ft/lbs of torque, 27+mpg etc. Went south at 60k and nobody could fix it--it could have been in the BMW ad! The CRD's were very unreliable, many had hopeless EGR (sound familiar PSD people?) problems. My dad may have been lucky though. Some CRD's were trouble right out of the box. Chrysler had to buy back a ton of them--and they only made two tons or so. The VW TDI's also had their issues. Anyone heard of the entirely clogged inlet manifold problem? Also EGR related.
Many blame it on the low quality diesel fuel here, but I wonder. One would think the ULSD might have helped--didn't seem to.
Oh well. Going outside to finish installation of my Edge Insight CTS engine monitor so I can obsess over exhaust temps and--pray for me--oil vs. water temperatures.
Z
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02-07-2011, 10:31 AM
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#8
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Site Team
Join Date: May 2007
Location: Southern New Mexico
Posts: 10,179
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Re: Superbowl Ad - BMW Diesel
Quote:
Originally Posted by Zeta
The Europeans really want to sell their diesels here, but I wonder if they'll ever catch on. Diesel fuel is expensive: $3.50/gal here today. If you want gas mileage buy a Prius--we've had three and love them.
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True, if you want to carry a few passengers and virtually no cargo. Show me a hybrid station wagon that gets 40 mpg highway. No really, I want you to show me one because I might buy it.
Is there some fundemental reason no one builds a diesel hybrid? Seems it would give you the best of both worlds; high city mileage and high highway mileage.
Herb
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SMB-less as of 02/04/2012. Our savings account is richer, but our adventures are poorer.
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02-07-2011, 10:58 AM
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#9
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Senior Member
Join Date: May 2007
Location: San Diego, CA
Posts: 989
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Re: Superbowl Ad - BMW Diesel
We bought the VW Jetta Wagon TDI (diesel) last July. We averaged 43 mpg on a roundrip from San Diego to Mammoth and back. I believe our average speed was around 75 mph and was driven with a heavy foot. It is incredibly fun to drive, the low end torque is phenomenal, and the acceleration is great. I would buy this car again in a heart beat. I really do not know of any other comparable vehicles that offer the same amount of cargo capacity, gas mileage and range (550 miles/tank), while still being an extrememly enjoyable car to drive.
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2007 Ford RB Diesel SMB 4x4 Pueblo Gold; Custom configuration (aisle layout); PIAA 580 driving lights; Picked up on Oct 19, 2007.
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02-07-2011, 11:03 AM
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#10
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Senior Member
Join Date: May 2007
Location: Washington - Ridgefield
Posts: 4,728
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Re: Superbowl Ad - BMW Diesel
I thought the ad was a little over the top. Not very realistic - when was the last time you say diesels smoking like that on the road? Ok, some modified PU's smoke like that, but not many.
They could have made a bigger point about the BMW and less of an issue about older diesels.
My favorite was little Darth Vader - maybe that was a diesel!
Mike
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Alaska to Key West, Labrador and more
Prostate cancer survivor. See Thread Prostate cancer and Sportsmobiles
2015 VW GTI 2020 Fiat 124 Spider
2012 E250 Hitop camper
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