That's really awesome... I've got something like this in the queue!
It looks like there are two types, the bulb and the strip. The bulb has fluorescent bulb ends and fits right in the fixture, however you're still powering the ballast and the fixture (although it's easier).
The strip looks like it just has loose wire ends and would be attached to the power source or a switch. Just a guess from the photos, but if you directly wired it you could avoid the fixture sucking up power.