Troubleshooting: GZ Yeti 1400 Powering CFX50

[theshwed]

Hey all - anyone have experience powering a fridge cooler with a Goal Zero Yeti? I have the CFX50 and I am attempting to run it off the GZ Yeti 1400 Lithium. I am using the power pole connectors with about 12 feet of 10awg run to a cigarette outlet and am plugging in the 12v CFX cable to that. The unit powers up but gives the orange low voltage flash and won't turn the compressor on. The Yeti is charged to about 75%.

I can plug the fridge into the wall outlet in the house and it works fine.
I can plug the fridge directly to the 120V outlet on the Yeti and it works fine.
This tells me it's likely in my wiring setup. 10awg should be overkill. Should I ditch the cigarette plug and direct wire? Is it something about the power delivery of 12VDC that will limit the Yeti usage to a higher charge level? Thoughts?