That is a motovan designed to take a few people and their motorcycles to the trailhead in style. The lift looks nice and will get them down some rough roads. When it gets real tough, it's time to pull over and play on the motorcycles. Some have minimal camping features, but that's not their main purpose.
For most with motovans, the van is secondary to the motorcycle. They usually look for a good, used commercial van on the cheap. They do a bit of interior work and put on some nice rims. Most consider 4x4 and lifts unecessary. In fact, the lift makes loading and unloading the motorcycles more difficult. The van in this ad is particularly nice compared to most motovans I've seen. You can learn more by searching "motovan" at
http://www.thumpertalk.com .