The thing is the guy is using it as a keyword, it's not like he's got SMB4x4 stickers down the side of a 2wd homebrew van. I don't read it as baldfaced trying to pass it off as genuine SMB manufacturer, but trying to attract a crowd interested
in Sportsmobiles, who cannot necessarily afford the sticker shock. I doubt anyone is going to misunderstand what they are getting with this van.
Would it be 10% clearer if he typed Sportsmobile-Like each time instead? Sure. Maybe we should change the forum to Sportsmobile-LikeForum.com
More over, would we have ever seen the ad if he didn't include Sportsmobile as part of the ad?