I find it very interesting....
......I bet that the idea of creating/building the "Sportsmobile Classic" made a lot of business sense --- on paper --- when they first came up with the idea. And once production scales up, for the price point they will be able to charge, it probably still does?
But wow. To take **this long** to make its way from concept to production (and, correct me if I'm mistaken -- with none of them actually delivered to customers yet?) --- it makes you wonder if internally at SMB there are any second thoughts about committing to this project. Certainly in the last 4-5 years they could have produced a **lot of profitable Sprinters/Transits** with the man-hours/resources that have been committed to the Classic development? All conjecture of course. It just seems (at this moment, anyway) like the prospect of turning real profits with the Classic are a risky endeavor. Lost opportunity cost?
But maybe large-scale profits aren't the point, however? A "halo" vehicle like the Classic definitely sits at the top of the "adventure van heap"....generates awe and aspirational buzz....and ensures SMB brand-name supremacy/cache amongst its peers.
Don't get me wrong. I want one!!!
That's probably the point. Build the van that few will ever be able to have, but that everyone wants. The "supercar" of camper vans.