Thanks Will! I'll check out the website you mentioned - though at first glimpse it's a bit overwhelming.
My budget is <$100 per rod+reel, if that's reasonable. I'd love to buy something made in the US or Canada.
We're up in the Pacific Northwest, and these'll be for casual fishing by unskilled anglers. My main concern with the gear is that it works properly each time, and doesn't break - it's always disappointing for a kid to get somewhere, excited to do an activity, and then not be able to because their equipment malfunctions. (For adults, it doesn't matter so much - we have beer
There's no particular type of fish we'll be going after. I see us doing more 'opportunity' fishing - if we're camped somewhere, and there's water that we're allowed to fish in, we'll fish for whatever's there!
Thanks very much!