I think the Econline 4x4, and its ability to be a true expedition vehicle, brought a lot of name recognition to SMB. It's basically their flagship car. Just like Shelby Mustangs, Corvettes, and other halo cars, it brings in potential customers who otherwise wouldn't thought of them, even those said customers ultimately end up buying something a little less.
Plus, it sets them apart from every other Tall-Van converter, who have surely captured a lot of potential market share.
2000 E450 dually V10 wagon